Sellers

Selling a Home
 

• Is your home already "Model Home" gorgeous?  If so, awesome!  
• Or do you have a home that is tired and dated and you feel uncertain as to what steps will bring the best ROI?
• Do you want or need to maximize your cash at settlement?
• Do you feel handicapped in understanding all your options and which option(s) will maximize your cash at close?

If you answered ‘YES’ to these questions, you came to the right place!
 

Hi, I’m Cathy Chapman. I am a Re-Designer and Staging Consultant and bring this "added-value" (at no additional cost) to serve seller clients who place their Home in my hands to maximize their sale. I’ve helped many clients bring their property back to life with exciting designs and impeccable staging in order to maximize the appeal and cash at close.  The redesign below cost a fraction of what you'd spend with Ikea, Home Depot or Lowes.  I have contacts for everything you need to maximize your dollars power in a renovation project.
 

If you want to see a huge ROI with an Equity Pull similar to my girlfriend and client Michele B. with whom I helped this past year to sell her mother's home whom was going into a nursing home, then message me here to see if we’re a good fit to work together.  This direction requires trust and confidence in me as your guide and consultant.  If you'd like to speak to Michele B. she'd happy to talk to you.
 

Michele invested $30k for a 246% ROI.  That translates into getting her $30k investment back at closing plus another $73,800 along with the rest of the equity she had in the property already.  She was ecstatic!

TESTIMONIAL:  "Cathy Chapman is far more than a real estate agent. With many years of experience and knowledge of her industry, she adds a new level to your house selling experience. Cathy is very detail oriented, great with staging and knows what it takes to get a house to sell at top dollar. My parents home sold recently within 10 days and with multiple offers. She researched and helped select the contractors, upgrades that would make a difference and even got a great deal on a new roof. I hope she never retires, best in class!"  Michele B.

If you are thinking of selling your home, chances are you're caught up in a mass of emotions. You may be looking forward to moving up to a new home or facing the uncertainty of a major move across country. You may be reluctant to leave your memories behind or eager to start new and exciting adventures. Remember, we're here to help you with any of your needs. Call or email Cathy today!

Your POWER POSITION in any home sale is in the RENOVATIONS AND STAGING!  You will be RECEIVING MULTIPLE OFFERS so you won't need to price for negotiations downward  You'll be taking your pick of offers! 

Be smart!  Let Cathy guide you to your highest cash at close!  Invest some equity for a HUGE ROI!!!  Watch the video below to see what Cathy did for a client when her Mother went into a nursing home.  Cathy took an old, tired and dated home and turned it into a fabulous place to live with only $30k of equity!  With a full price offer on day two, Cathy and her client ratified a second offer 10 days later with better terms and conditions.  Cathy manipulated the data on Zillow so the Sale Price was aligned with the Zestimate since folks consider Zestimate's as if God is speaking.  The value increased almost $104k.

Setting the Listing Price

In setting the list price for your home, you should be aware of a buyer’s frame of mind. Based on a list of houses for sale in your neighborhood (which can be in the form of a printed list from us, or online search results that you’ve found yourself), buyers will determine which houses they want to view. Consider the following pricing factors:

• If you set the price too high, your house won’t be picked for viewing, even though it may be much nicer than others in the area. You may have told your REALTOR® to "Bring me any offer. Frankly, I’d take less." But in that list of houses, yours simply looks too expensive to be considered.
• If you price too low, you'll short-change yourself. Your house will sell promptly, yes, but before it has time to find the buyer who would have paid more.

NOTE: Never say "asking" price, which implies you don't expect to get it.

To determine the proper list price, contact Cathy today and she'll provide you with the following professional services:

• Furnishing comparable sales.
• Analyzing market conditions.
• Consulting with you on possible inexpensive updates to maximize your cash proceeds.
• Helping to determine offering incentives if she thinks it's necessary.
• Estimating your net proceeds.

Using Comparable Sales

No matter how attractive and polished your house, buyers will be comparing its price with everything else on the market. Your best guide is a record of what the buying public has been willing to pay in the past few months for property in your neighborhood like yours.

Also we can furnish data on sale figures for those "comps", and analyze them for a suggested listing price. The decision about how much to ask, though, is always yours. The list of comparable sales Cathy brings to you, along with data about other houses in your neighborhood presently on the market, is used for a "Comparative Market Analysis (CMA)." To help in estimating a possible sale price for your house, the analysis will also include data on nearby houses that failed to sell in the past few months, along with their list prices.

This CMA differs from a formal appraisal in several ways. One major difference is that an appraisal will be based only on past 90 days of sales. In addition, an appraisal is done for a fee while the CMA is provided by us and may include properties currently listed for sale and those currently pending sale.

In the normal home sale, a CMA is probably enough to let you set a proper price. A formal written appraisal (which may cost a few hundred dollars) can be useful if you have a unique property, if there hasn't been much activity in your area recently, if co-owners disagree about price, and any other circumstance that makes it difficult to put a value on your home.